Questions? Give us a call at 828-254-9643

About Us

Coates Produce was established in 1977 by brothers Hoye and Luther Coates. Along with their wives Christean and Jolene they were the first retailers to open a produce business at the WNC Farmers Market in Asheville, North Carolina. We are located at the Western North Carolina Farmers Market in Asheville, North Carolina bordering the Biltmore Estate. Our store is open daily all year round.

Coates Produce is a family owned business and we would love for you to come by and talk a spell.

Through the years they have worked along side our local farmers to bring the best and freshest quality of produce and canned goods available from the mountains of Western North Carolina.


Luther and Jolene raised their three sons: Michael, Myron and McCray working at the market. In 2004 Hoye and Christean retired and Michael and his wife Kim took over their part of the business. Carrying on with the family tradition the grandchildren also work with Coates Produce. They raise a lot of our produce including our famous “greasy beans” on the farm in Madison County.

Through the years our regular customers have become our extended family. We’ve watched their children grow up and bring their families back to Coates Produce. Our goal is to offer them the freshest fruits and vegetables we enjoy ourselves. 

We remain a family business with family values. So from our family; may God’s blessings be yours.